Sunday, October 11, 2009

Some SEO adages to bear well in mind


Chelsea Rollins of Ambrias Company has joined forces with Susan Kovalinsky and Eric Bryant (Director, Gnosis Arts Multimedia Communications) to ensure that small businesses go "hot" across the net. Working within the framework of some essentials are part of the dedicated and ongoing platform for success that this team is committed to.


To begin with, it is essential to understand that search engine optimization is an ongoing process; along the way one learns to hone in on the essential successful elements of SEO and can then tinker and "tweak" the process as it unfolds.

Certainly good press releases are the bedrock of SEO, along with carefully placed articles with proper tagging and key words within. (Wikipedia is one such, but can be problematic unless the "less is more" adage is adhered to!) Of course social bookmarking sites such as Twitter, Facebook, Technocrati, Current, Digg, Newsvine, are a help; so, too, are things like OpEd pieces, expert blogging and website creation.

The internet is a complex give and take network of connections within connections, patterns within patterns, and I have found again and again that my pieces have ranked #1 on Google Engine search because I have intuitively "ridden" the waves of certain key ideas which then "piggyback" onto others, creating a sort of "fanning" effect. Together with Eric Bryant, I was able to turn a simple press release promoting a little-known British quantum theorist at a Manhattan event - through use of key words, proper images and text, and certain well placed promotional ideas - into a success which drew over 300 members of the New York press and public to the Roosevelt Hotel. Events management from the hotel told me that they were totally awed, stunned actually, that this occurred on a Monday night in August, at 6 p.m., which they informed me was about the most inopportune time they could have imagined. I was told by one PR expert that the feat we had pulled off was "tantamount to raising the dead"! So I would venture to say I am growing quite confident as to my methodical approach to SEO!

Additionally, I have found that "lucky accidents" regarding prestigious online media picking up certain of my press releases were in the end not so much chance, but a reward for the steadfast attention to correct timing and positioning, with precision of key phrases, which I had allowed to be my lodestar and guide. A blending of art and science would certainly seem to be the key to the process of SEO and Internet marketing.

Results are not always immediate, and can take weeks and months before they "take". Being a student of SEO involves some patience, and a keen eye for patterns. I might restate in closing that intuitive grasp of patterns is a talent, a true tool of the inward eye and mind, and is perhaps the distinguishing mark of the SEO "expert".

A couple of ideas for good measure: 1. Web analytics will not tell you much unless you have a clear idea of exactly your target goals and tasks. A good, clear plan is indispensable.

2. URLs and links must be SEO "charged"; conducive to the interconnection of the internet traffic patterns.



In the end, it is a flowing process of staying informed, keen watchfulness, diligence, and the will to succeed which forms the underpinning of successful SEO.

An excellent article to pore over is this one: http://www.seoptimise.com/blog/2009/06/30-advanced-seo-tactics-techniques-and-resources-55-links.html

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