I found this through LinkedIn's
eMarketing Association Network.
As an aside, my praise of LinkedIn grows by the day! It is a powerful site for Internet Marketing purposes, and I suggest you get familiar with its tools and resources if you plan on being successful in your marketing efforts.
Marketing Plans A sound marketing plan is key to the success of your business. It should include your market research, location, the customer group you have targeted, competition, positioning, the product or service you are selling, pricing, advertising, and promotion.
"You're in business to serve a customer need," says Derek Hansen, founder of American Capital Access. "If you're not sensitive to customers, don't know who your customers are, how to reach them, and, most of all, what will convince them to buy your product or service, get help."
Effective marketing, planning, and promotion begins with current information about the marketplace. Visit your local library, talk to customers, study the advertising of other businesses in your community, and consult with any relevant industry associations. This interactive tool will help you assess your marketing strengths and weaknesses.
Once you have all the necessary information, write down your plan:
1. Define your business:
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clipped from www.sba.gov
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