why .Edu and .Gov Back Links Are Important

SEOmoz, one of the leading Search Marketing firms in the US, explicitly endorses our theory of the importance of .edu/.gov back links, as well as the strategy of .edu/.gov link building.

clipped from www.seomoz.org mozTrust (mT) Just as links express global link popularity, they also express something about the trustworthiness of your URLs. Receiving links from sources which have inherent trust, such as the front pages of some universities or certain governmental pages, is a strong endorsement, not necessarily of popularity, but of trust. mozTrust is a quantitative measure of this trust.