Since launching our new wiki project, we have discovered that wikis make superb marketing tools. We have utilized the wiki to build "hot" propsects for future SEO clients.
One way we do this is by going into social media networks and offering to our network members a free business profile on our wiki. One of our writers will then create the profile for the business owner. The site comes replete with backlinks, images, video - even news about the business. We offer this free of charge.
Why Wikis Work
Not infrequently we have found that the business owner is so thrilled that his or her business has been written about on someone else's site, that he becomes very generous in the way of advertising, referrals and passing along information. Such a gesture often begins a positive, constructive relationship which then can be nurtured and has great potential to materialize into business.
Additionally, these wiki business profiles produce another latent benefit for us: we've noticed that our wiki ranks higher in the search engines for a few of the businesses about which we wrote than the business itself! As a result, we get added traffic and visibility to our website from searchers who aren't even looking for us on the Web!
If you'd like us to write a profile for your business on our wiki, feel free to contact our SEO department for a consultation.
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