Conversion Optimization: Picking Up Where SEO Leaves Off

This is where it's at, folks

clipped from www.isedb.com Picking Up Where SEO Leaves Off Search engine optimization (SEO) gets them to the site. What they do (or don't do) once SEO has done its job is up to the site owner or designer. Most visitors view the home page and leave. Wrong products. Weird typeface, confusing navigation – it can be anything from color motif to lack of clear prices. SEO gets them there, but it doesn't convert them to buyers. What Is Conversion Optimization? Is it easy for visitors to find the right product? Is check-out convenient, offering numerous payment options? Is there a telephone number visitors can call to talk to a human? If not, the site isn't conversion optimized.