I should probably read a basic primer on marketing, like an entry level marketing textbook or something, first. Ha!
I got the idea by thinking about terms such as "value proposition" and "scalability". You know, every discipline has its own nomenclature, and marketing is no exception. I think it might be a fruitful study, to analyze such terms on a deeper level of abstraction.
Or, it may just make me more confused...
Who knows.
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