Tuesday, July 28, 2009

The Philosophy of Marketing

I am both a marketer, and a philosopher. So you can easily understand how it is that I just had a thought to create a blog titled the philosophy of Marketing. The idea would be to explore common marketing concepts from a philosophical perspective. I don't know if others have done this, but it seems interesting enough to try.

I should probably read a basic primer on marketing, like an entry level marketing textbook or something, first. Ha!

I got the idea by thinking about terms such as "value proposition" and "scalability". You know, every discipline has its own nomenclature, and marketing is no exception. I think it might be a fruitful study, to analyze such terms on a deeper level of abstraction.

Or, it may just make me more confused...

Who knows.

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