Social Media Marketing: A Case Study from Twitter

Hashtags Analysis from Hashtags.Org

I wanted to tell you about an interesting Twitter phenomenon that just occurred.
We’ve been thinking and researching social media marketing via Twitter. Twitter and Search … hmmm. How can I condense years of search engine optimization erudition down into a couple sentences??

Ok. Suffice it to say, that I did a little experiment on my personal Twitter account yesterday with Twitter hashtags.

…and this morning, take a look at the flood of followers who signed up to receive my Twitter updates:

Unread Twitter John Gordon is now following you on Twitter! 8:33 AM 8KB
Twitter michelleheigl is now following you on Twitter! 8:47 AM 8KB
Unread Twitter Mike Adams is now following you on Twitter! 8:31 AM 8KB
Unread Twitter Money Ideas is now following you on Twitter! 8:19 AM 8KB
Unread Twitter Modeling22 is now following you on Twitter! 8:16 AM 8KB
Unread Twitter Eric Nordstrom is now following you on Twitter! 8:16 AM 8KB
Unread Twitter Michael Wheaton is now following you on Twitter! 8:14 AM 8KB
Unread Twitter Ben Küllau is now following you on Twitter! 8:07 AM 8KB
Unread Twitter JulianRT is now following you on Twitter! 8:05 AM 8KB
Unread Twitter JulianRG is now following you on Twitter! 8:04 AM 8KB
Unread Twitter Sue Soucy is now following you on Twitter! 8:03 AM 8KB
Unread Twitter Jason J Culbertson is now following you on Twitter! 8:00 AM 8KB
Unread Twitter Bryan Patterson is now following you on Twitter! 7:59 AM 8KB
Unread Twitter TaVona Boggs is now following you on Twitter! 7:58 AM 8KB
Unread Twitter Fontaine...Paul is now following you on Twitter! 7:58 AM 8KB
Unread Twitter Greg L. Richardson is now following you on Twitter! 7:58 AM 8KB
Unread Twitter Denise Cornwell is now following you on Twitter! 7:57 AM 8KB
Unread Twitter Tareq Gohery is now following you on Twitter!
Twitter Ivan Maroya is now following you on Twitter! 7:56 AM 8KB
Unread Twitter chazonline55 is now following you on Twitter! 7:55 AM 8KB
Unread Twitter Ben Mapp is now following you on Twitter! 7:55 AM 8KB
Unread Twitter Mike is now following you on Twitter! 7:54 AM 8KB
Unread Twitter Claudio Sennhauser is now following you on Twitter! 7:54 AM 8KB
Unread Twitter Tammi J Koza is now following you on Twitter! 7:53 AM 8KB
Unread Twitter Ahmad Arif is now following you on Twitter! 7:52 AM 8KB
Unread Twitter Reverle Harris is now following you on Twitter! 7:51 AM 8KB
Unread Twitter Allen Gregory is now following you on Twitter! 7:50 AM 8KB
Unread Twitter TwittLord is now following you on Twitter! 7:50 AM 8KB
Unread Twitter Adam Zilberbaum is now following you on Twitter! 7:49 AM 8KB
Unread Twitter A Dollar Deal is now following you on Twitter! 7:49 AM 8KB
Unread Twitter ElizabethHannan is now following you on Twitter! 7:48 AM 8KB
Unread Twitter Master 2.0 is now following you on Twitter! 7:48 AM 8KB
Read Twitter David Allen is now following you on Twitter! 7:16 AM 8KB
Read Twitter Alexis Jameson is now following you on Twitter! 3:37 AM 8KB
Read Twitter Ade Lack is now following you on Twitter! 2:50 AM 8KB
Read Twitter beanandbodySF is now following you on Twitter!
Twitter Marisa is now following you on Twitter! Tue, 5/19/09 8KB
Unread Twitter TM Marketing is now following you on Twitter!
Twitter daiyaan is now following you on Twitter! Mon, 5/18/09 8KB
Unread Twitter Thomas Moreton is now following you on Twitter! Mon, 5/18/09 8KB
Unread Twitter Charles H Denney is now following you on Twitter! Mon, 5/18/09
Unread Twitter Walter Rose is now following you on Twitter! Mon, 5/18/09 8KB
Unread Twitter Danger Brown is now following you on Twitter! Mon, 5/18/09 8KB
Unread Twitter Robbie Gallagher is now following you on Twitter! Mon, 5/18/09 8
Unread Twitter Hamada Hafez is now following you on Twitter! Mon, 5/18/09 8KB
Unread Twitter loumartin is now following you on Twitter!

All these were in my inbox this AM. Keep in mind, I just did the experiment late last night (about 11PM)

Now, I don’t know exactly what this means, but it seems significant on the face of it. Any online experiment that motivates such movement in such a short time-frame deserves attention.

The Value of Twitter

The Value of Twitter to Small Business

What value does Twitter really possess in terms of small business development and Internet Marketing?

Well, in our opinion, it remains to be seen. However, I suppose an argument could be made that the incredible buzz and API development that Twitter has spawned since its arrival on the social media scene presents a strong enough case in itself in favor of.

We have been Twittering for several months now, and we have gained a modest following. At least two of our Twitter-groupies are interested in our business. So, I suppose that in itself would be enough to justify it.

Twitter and Internet Marketing

As far as Internet Marketing is concerned, Twitter does have power to grant exposure to your website. Our conclusion: All in all, tart Twittering; it's free, and certainly can't hurt, if managed properly.