An embedded search box on your blog or website serves two primary purposes. One is obvious, but the other is not.
§ Improving User-Friendliness
Most of us in Internet Marketing understand that a search box improves the user-friendliness of your site. It makes it easier for site visitors to quickly find the information they need without having towaste time hunting around.
§ Marketing Value of Search Boxes
However, search boxes perform a valuable, albeit less obvious, function in Search marketing as well. Over time, they tell you, the web analyzer, which terms people are looking for on your site most frequently.
As SEOs, we like patterns, and we spend much of our time looking for the patterns in analytics. Using a search box wil tell you what information visitors are looking for repeatedly.
So, for example, if you find that visitors are searching a lot for the term "rapport" but you have no information on the subject on your website, you may want to create some content relevant to that topic.
In this way, search boxes can enchance user experience, strengthen brand reputation and increase visitor stay time - all good measurements of Internet marketing success.
Sent from my T-Mobile Dash - Gnosis Arts - www.gnosisarts.com
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