It can be difficult getting buy-in for SEO services. Often as SEOs it 's challenging describing what SEO is to designers, developers, salespeople and clients because it requires a different way of thinking than that to which they are usually accustomed. You have to remember that these people don't live in the SEO world like we do; they don't eat, drink and sleep search. Therefore, getting them to see the purpose and value of a search marketing campaign isn't always easy.
§ Explaining SEO - A Simplified Approach
I try to take a simplified approach when explaining SEO to non SEO minds:
1. Don't think of it as SEO. Think of it as Internet marketing.
2. Internet marketing is basically getting your website in front of people in your target market.
3. SEO is a small subset of Internet marketing. In order to get your website in front of the right eyes - and convert those eyes to paying customers - the site has to be searchable, findable, usable and appealing. The job of SEO is to produce those qualities in a website and to create a good reputation for that website on the Web at large.
Think of it this way: the most beautifully designed site, consisting of the best products and services around, still won't draw customers by itself. Your site is in competition with literally billions of other webpages, so getting visibility doesn't happen by chance or luck.
4. In order to make a site searchable, findable, usable and appealing, we employ certain tested practices, methods and techniques These practices form the essence of SEO.
5. These methods address two main areas: on page methods and off page methods. On page methods deal with changes to the site itself. Off page methods deal with executing search marketing tactics on other sites and online venues.
Of course, you can be flexible with this outline, tailoring it to suit your specific needs. But if you stick to this basic script, your salespeople, designers, developers and clients will stand a better chance of "getting it."
If your firm or organization needs search engine optimization consultation, or if your sales team or IT department needs training in what SEO is or how to sell it, feel free to contact Gnosis Arts at www.gnosisarts.com/contact .
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Gnosis Arts | www.gnosisarts.com
4 comments:
Hello,
Thank you for this concise summary of SEO. In working with a client, I ran into the very issues you describe. I erred in thinking that an explanation to the CEO of SEO's technical details and the rationale behind site and content redesign would suffice, and was careful to frame the discussion in the context of the web marketing program's overall goals. However, it seems that colors, logos, and taglines still drive identity, messaging, and the "web billboard" concept in many executive suites.
Yes, we've made the mistake of getting overly technical is explaining SEO methods, too. Thanks for the comment, Narratrix.
Good posting. i like this SEO related Information.
Thanks for stopping by, Mauik. Early morning there in India, eh? Cheers!
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