We're pretty impressed with the service. SM has a lot of useful features to help make brand reputation management easier. For example, not only does the site track mentions, it also rates them as "positive," "negative," or "neutral." Very cool. Additionally, SM assigns percentages to several factors that serve as indicators of brand strength, awareness and influence. Also very cool. And you can perform both broad and exact match searches.
§ The Tao of Reputation Management
SM can be useful to a branding campaign for obvious reasons. For one, being able to immediately discover negative mentions means that you can quickly counteract those mentions with your own positive rebuttals.
Social media marketing just got spiritual (I don't know whether this post should be here or on our I Ching blog - http://gnosisarts.com/free-i-ching-reading2.html!)
The Taoists spoke often about the balance and interplay of opposing energies - what they called Yin and Yang. You may not be able to extripate all negatice mentions of your brand or business, but with Social Mention, at least now you can add a counterbalancing positive to offset the negative. According to Taoist philosophy, this dance of opposites will likely produce a harmonious equilibrium over time.
But we're talking about Social media marketing here ... Not religion, eh? (It's all related)
Ok. Back to Social Mention. Being able to track your brand mentions in near real-time also means you now have an opportunity to engage those individual reviewers while the sentiment is still fresh, so to speak. Another plis.
If you or your business needs brand or reputation management services, contact one of our Internet marketing specialists for a consultation at www.gnosisarts.com/contact
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