Let's simplify all this s**t, for cryin' out loud!
While Google Analytics offers some powerful
tools for advanced, in-depth tracking, these tools can be daunting to figure out how to configure, to say the least. Configuring the Analytics javascript, let's face it, it ain't the easiest thing for the average Jane. And setting up goals, tracking conversions and manually tagging URLs aren't the most straightforward of tasks, either. Add to that tracking AJAX events, recording dynamic pageviews, and other higher level analytics, and you can easily see why none but the stout of heart cash in the chips.
As a result of this, I want to offer a simplified approach to accurately tracking your website visitor activity. This approach won't necessarily be sufficient in all circumstances, but it works and we've employed it successfully in at least 75% of cases.
This could be a really, really long post, as I could go into case studies and give far more detail than you care for. So, I'll try to keep in short(ish) and simple.
*The Analytics Axiom
The Tao of tracking a conversion process, or a funnel route, or a goal - whatever you want to call it - rests upon this one All-Important Principle:
>> Set things up so that the end page you want to use as the conversion "goal" can ONLY be reached by ONE AND ONLY ONE route.
That's it; That's the rule. If you master that one principle, you will be able to bypass much of that other crap I mentioned in the first few sentences of this blog post - and you will have reliable numbers for the majority of the cases in which you need to perform advanced tracking and measurement
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