Saturday, June 5, 2010

Google Analytics Q and A: Can Manually-Tagged URLs Be Used As Step 1 in A Goal Conversion Funnel?

Q: I have a manually tagged URL from another PPC ad campaign (Yahoo Search Marketing). Can I use that URL as my "Step 1" in my goal conversion funnel?

A: We've been trying to find the answer to this question for some months now. We searched in the Google Analytics forums and the Google Adwords Help Center, but there doesn't appear to be a answer there. So, we had to do our own internal tests to find the answer.

We even asked a Google Adwords specialist. She didn't know. So, she passed our question on to an Analytics account specialist. He said he thought so, and that it "looked like we had our goal funnel set up properly. But he said we might have to wait up to 24 hours to see the data in the Conversion Visualization report.

However, after 48 hours, we still didn't see any visits being trackedin the funnel visualization report We knew that the tagged URL was receiving clicks, because the click were being recorded in Yahoo.

So, the answer is: no. If you insert a manually tagged URL into the Step 1 field in the Goal Conversion Funnel, Analytics will NOT record visits to that URL in the funnel visualization report. The visits will be recorded in other places in analytics, but not there.

So, to make sure you can determine that a conversion came from a manually tagged URL, you need to make sure the utm_campaign variable contains a unique string ID. Then, when you are viewing the "content" link, you can filter the results by the unique utm_campaign variable, to see the conversion results.

sent from my T-Mobile Dash

Best regards,

Eric Bryant, Director
Gnosis Arts
22 Ray Court
Bedminster NJ 07921
908.787.3475
www.gnosisarts.com

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