The Importance of the AdWords Quality Score

Google AdWords has a metric called Quality Score (QS for short). It is sort of like the PageRank metric. It is a numeric value from one to 10 that represents how relevant an ad's landing page is to the ad content.

Understanding how QS affects your ad performance is important to running a winning PPC ad campaign. We recently did some testing and confirmed the general rule: the lower your landing page QS, the less frequently your ads show for your selected keywords.

In addition, a low QS typically means you will have to pay more per click. But our research also found that a QS below 4 means, not only will your ads display less frequently overall, but they will display less frequently in high-click positions as well.

While it is not always easy to directly improve a page's QS, we have noticed that a site consisting of multiple pages on the theme of your ads generally produced a higher individual QS for any single page.

###

Sent from my T-Mobile Dash

Eric Bryant, Director
Gnosis Arts
22 Ray Court
Bedminster, NJ 07921
908.787.3475
www.gnosisarts.com