I think that a new SEO method is necessary, which we at Gnosis Arts are working on, one that takes into account algorithmic changes and adapts SEO strategy accordingly.
To begin with, SEO is art and science: A broad range of strategies and techniques; not easily pinned down, but often derivative of the intuition of experience and analysis.
The true SEO expert knows that page rankings and positions alone are not enough.
An expert understands execution and the knowledge that if not properly done, things such as IP delivery and page rank sculpting can go very far afield from one's business goals.
There are things to keep in mind such as SERPS: Webopedia clarifies perfectly:
Short for search engine results page, the Web page that a search enginereturns with the results of its search. The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine’s spider, listings that have been indexed into the searchengine’s directory by a human, and listings that are paid to be listed by the search engine.
Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.
The target audience must be persuaded to click on the link, and the graphics of the site must accommodate the SEO. Tag words and meta-tags must not be too cluttered; the exact information of the seeker must be clear.
(Developing a web friendly site is important, and will be covered next month. )
SEO Optimize Website , one of the gems of Search Engine techniques and social marketing internet analysis, whom I treat as a sort of holy grail, have this marvelous post which I show below. Oddly, one of the reasons I absolutely love their posting is that they make reference to so many of the tested methods which Eric Bryant, Director, Gnosis Arts Multimedia , and I, were intuitively using already!
Here is a synopsis from their lengthy post :
Web Design/Development
- Landing page optimization for organic search results
- ROI oriented usability testing (Split A/B Testing etc.)
- Streamlining information architecture towards a predefined sales funnel
- Enforcing security considerations to prevent crackers from compromising your system and hijacking your site’s authority
- Implementing dynamic scalability for large sites by self replicating processes
- Siloing content on important keyword optimized pages (instead of PageRank sculpting)
Web Analytics
- Identifying the target audience by age, income, education, computer skills, region and understanding it
- Conversion attribution to find out how many stages were involved in making a person finally appear on site or buy
- Twitter analytics to follow your true fans and connectors who spread the word and realistic Twitter traffic numbers
- Monitoring long tail keyword combinations and frequency for early acknowledgment of trends
- Time based and historic keyword research to identify potentials for recurring traffic spikes
Content Creation
- Creating videos, ebooks, infographics and other rich media for SEO purposes
- Semantic SEO trying to understand user intent and serving the appropriate content
- Business blogging beyond solely SEO copywriting keyword rich content for search engines
- Writing of “magnetic Web content“, with “killer headlines” and irresistible hooks
- Defining an SEO code of ethics for your company and anticipating upcoming industry standards
- Allowing and managing and user generated conent with crowdsourcing, tagging/folksonomy
- Predictive SEO in order to be the first to offer supplies for demands that don’t exist yet
Link Acquisition
- On topic widget bait for long term recurring results (not just link bait)
- Creating both funny and engaging quizzes. Example: SEO expert quiz
- Preparing and implementing contests to actively empower audiences as brand evangelists
- Establishing reputable awards or annual best of collections. Examples: Web 2.0 awards, Semmys
- “Pulling a Calacanis” that is stirring controversy to gain attention and make adversaries and supporters to link to you
Social Media Outreach
- Proactive online reputation building, instead of just reactive firemen like management
- Social CRM for all relevant groups (beyond “customers”). Example: Influencers
- Creating and spreading viral memes through various media independently of your own presence there
- Creating communities both inside and outside your own websites. Example: Dell Idea storm
- Disseminating social media press releases and cultivating blogger relations
Expanding into New Markets
- Embracing Twitter plus other Microblogging for business purposes
- International multilingual SEO on one site or creating parallel sites
- Geo-location based local SEO and IP delivery for international businesses
- Mobile search optimization with appropriate CSS formats for different use cases
- Introducing “real life” SEO with links you can scan with your mobile (See SEO Optimize at: http://www.seoptimise.com/blog/2009/06/30-advanced-seo-tactics-techniques-and-resources-55-links.html)
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