Keyword Research for Mobile Marketing

We haven't spent much time talking about mobile marketing on this blog. This is not because we haven't been researching and experimenting in mobile marketing. We have actually built several mobile websites for clients and have experimented with things such as text message marketing and mobile lead generation. However, mobile marketing data has lagged behind desktop search marketing data quite a lot, and so we have been focused more heavily on that.

Nevertheless, research for mobile marketing grew significantly in 2009. Studies done by large companies like Jumptags and AT & T are beginning to reveal trends for mobile markets. And we bet you didn't know that Google even has a keyword research tool for mobile phones that is similar to its public AdWords keyword tool.

*Keyword Research for Mobile
So, we'd like to start out with a sort of Mobile Marketing 101 post. Expect more posts on this
subject this year.

*Step 1: Mobile Keyword Research
Is there a keyword research and selection tool specific to mobile search terms? The answer is yes. It is located inside Google's AdWords cpanel, but it is not that easy to find. The way we found it is by following these steps:

1. Inside AdWords, create a new paused ad campaign
2. Create a paused ad group underneath that. Set the ad group and campaign to run only on mobile devices, and only on the search network (not the Content network)
3. Click the "Add Keywords" button
4. When the keyword input box displays, click the "keyword selection tool" link.
5. Now, when you get to the next screen, you'll notice that the keyword selection tool looks different than the normal public version of the AdWords tool.
6. Underneath the keyword tool, there will be a link that says "advanced options". Click that link
7. This will reveal another set of search filtering options. One of those options will be a checkbox that says something like, "Search Mobile Keywords". Click it.
8. Enter your search term in the box. You can also just enter a URL in the input field to the right of the keyword box, or you can enter both.
9. Click search

There you have it. The search terms that it spits out will represent mobile search volume. You can verify that this is true by going to the standard public AdWords keyword selection tool and comparing the search volume for the same term. You will notice a difference in the numbers.

If your firm is interested in starting a mobile marketing campaign, mobile advertiing, or mobile website development, feel free to contact us at 908.787.3475 . You can also set an appointment with an SEO specialist on staff by visiting http://gnosisarts.genbook.com , or by email at info@gnosisarts.com .