We had an enlightening and friendly conversation over the past couple of days with search marketing maven and pro blogger, Nichola Stott. Nichola is the Director of The Media Flow - a search and social media consultancy in London that helps businesses and brands grow their online audience, through search engine optimisation consulting, search engine marketing and social media strategy. (http://themediaflow.com).
Stott is also a regular blogger for State of Search. State of Search offers a data and research based analysis of the goings on in the world of search. She talks about industry edge topics such as the future of Bing and the effects of the Yahoo/Bing merger of search technology on SEO planning and strategy. Founded by former Search Cowboys editor Bas van den Beld, State of Search is a must read, for any search industry insider.(http://www.stateofsearch.com).
We encountered Nichola while doing some research on the Yahoo! Search Marketing (YSM) advertising platform. Nichola used to work for Yahoo! as an executive in its commercial search department. So she has an enormous wealth of experience in understanding the ins and outs of YSM success.
Nichola offered us some very useful pointers on how to get the most out of the YSM program. What struck us most about Nichola is her generosity in disseminating her knowledge and expertise.
You can follow Nichola on Twitter at http://twitter.com/NicholaStott . You can also find her on the SEO Chicks blog where she is a regular contributor (http://seo-chicks.com)
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